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According to the company, it has invested the equivalent of €160 million in film content production in Africa since it began working on the continent in 2016, with over 12,000 jobs created across Nigeria, Kenya, and South Africa. In October 2014, Netflix announced a four-film deal with Adam Sandler and his Happy Madison Productions. In April 2014, Netflix signed Arrested Development creator Mitchell Hurwitz and his production firm The Hurwitz Company to a multi-year deal to create original projects for the service. In November 2013, Marvel Television and ABC Studios announced Netflix had ordered a slate of four television series based on the Marvel Comics characters Daredevil, Jessica Jones, Iron Fist, and Luke Cage.

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In February 2014, Netflix began to enter into agreements with American internet service providers, beginning with Comcast (whose customers had repeatedly complained of frequent buffering when streaming Netflix), to provide the service a direct connection to their networks. Netflix acquired the American rights to the Norwegian drama Lilyhammer after its television premiere on Norway’s NRK1 in January 2012. Watch Now gave the company real-time data on their behavior, such as scenes that customers replayed or skipped, or when they stopped watching a show. The rights to these programs were given to Netflix shortly after deals with Viacom to stream Nickelodeon and Nick Jr. In January 2011, Netflix announced agreements with several manufacturers to include branded Netflix buttons on the remote controls of devices compatible with the service, such as Blu-ray players. In November 2010, Netflix began offering a standalone streaming service separate from DVD rentals.

• Netflix opened a mobile game studio in Helsinki, Finland in September 2022, and a new studio, its fifth overall, in southern California in October 2022, alongside the acquisition of Spry Fox in Seattle.
• At the 90th Academy Awards, held on March 4, 2018, the film Icarus, distributed by Netflix, won its first Academy Award for Best Documentary Feature Film.
• However, streaming shows only got 24 nominations out of a total of 139, falling significantly behind cable.
• The company’s practice of releasing entire seasons of original shows at once differed from the traditional weekly television schedule.
• Netflix can be accessed via a web browser, while Netflix apps are available on various platforms, including Blu-ray players, tablet computers, mobile phones, smart TVs, digital media players, and video game consoles.

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That same month, Netflix entered into an exclusive development deal with Shonda Rhimes and her production company Shondaland. In April 2016, Hastings stated that the company planned to expand its in-house, Los Angeles-based Netflix Studios to grow its output; Hastings ruled out any potential acquisitions of existing studios. In January 2016, at the Consumer Electronics Show, Netflix announced a major international expansion of its service into 130 additional countries, making it available worldwide except in China, Syria, North Korea, Kosovo, and Crimea.

The company also formed a partnership with Japan’s Studio Colorido, signing a multi-film deal to boost its anime content in Asia. On December 16, Netflix signed a multi-year creative partnership with Spike Lee and his production company 40 Acres and a Mule Filmworks to develop film and television projects. On December 9, Netflix announced the launch of “Tudum”, an official companion website that offers news, exclusive interviews and behind-the-scenes videos for its original television shows and films.

The company also announced that it would open an office in Sweden, Rome, and Istanbul to increase its original content in those regions. In April 2021, Sony Pictures Entertainment announced an agreement for Netflix to hold the US pay television window rights to its releases beginning in 2022, replacing Starz and expanding upon an existing agreement with Sony Pictures Animation. In December 2020, Netflix signed a first-look deal with Millie Bobby Brown to develop and star in several projects, including a potential action franchise. In April 2020, Peter Chernin’s Chernin Entertainment made a multi-year first-look deal with Netflix to make films. In March 2020, ViacomCBS announced it will be producing two spin-off films based on SpongeBob SquarePants for Netflix. In January 2020, Netflix announced a new four-film deal with Adam Sandler worth up to $275 million.

As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America. That same month, it was reported that Netflix was among several parties—including Sony and Paramount—in early talks to buy online non gamstop casinos film discovery platform Letterboxd. In the same month, the company announced Reed Hastings would step down from its board in June of that year. In late-2025, Netflix began to make shifts into podcasts, acquiring rights to exclusively carry video from selected shows from iHeartMedia, Barstool Sports, (including Pardon My Take, Spittin’ Chiclets, and The Ryen Russillo Show) and The Ringer.

On November 16, Netflix announced the launch of “Top10 on Netflix.com”, a new website with weekly global and country lists of the most popular titles on its service based on its new viewership metrics. Some games in the collection require an active internet connection to play, while others will be available offline. Netflix officially launched mobile games on November 2, 2021, for Android users around the world.